Eerikkilä Sport & Outdoor Resort: from a sports institute to a centre of excellence and well-being
Eerikkilä is transforming itself from a sports institute to a centre of excellence in comprehensive personal development and well-being. About EUR 22 million in investments and the strategy spanning to 2020 aim to make Eerikkilä famous for its expertise even beyond the borders of our country. The name of the centre will also be changed to Eerikkilä Sport & Outdoor Resort.
Located about one hour’s drive from Helsinki, Turku and Tampere, Eerikkilä is especially known for football, floorball and physical education. Now, Eerikkilä is seeking growth from the target groups of business and leisure by offering outdoor activities and well-being services while preserving the traditions and selection of its time as a college. The strategic investments of EUR 22 million spanning to 2020 are building Eerikkilä into an internationally known centre of excellence in comprehensive personal development and well-being.
Well-being is an international megatrend. We want to challenge people to develop themselves and feel great. The goal of Eerikkilä Sport & Outdoor Resort, its surroundings, conditions and services is to be a meeting place for people interested in well-being and the development of their skills. For some, this means adopting a healthier diet, for others, it means learning something new. For those burdened by hectic urban life, it may mean peace and quiet as well as activities in nature. We hope that we can offer all this to as many people as possible,” says Petri Jakonen, Managing Director of Eerikkilä.
New villas and apartments attract new residents
A high-class villa and apartment area is under construction at Eerikkilä. The holiday apartments will have a floor area of 45–64 m² and the villas 132–190 m². The first 16 holidays apartments will be completed in September, and the first seven villas will be opened in early December.
“The new villas and holiday apartments will bring Eerikkilä’s service selection to a whole new level. Now, we will be able to offer even more high-quality accommodation to all our customer target groups. We believe the new villas and holiday apartments will also fulfill the requirements of international customers,” says Jakonen.
Unique environment inspires outdoor activities
Eerikkilä is surrounded by beautiful and diverse nature, national parks (Liesjärvi, Torronsuo) and nature conservation areas. The surrounding nature and its opportunities create the basis for Eerikkilä’s updated strategy, bringing in an international aspect.
“We know the immense opportunities offered by our location and surroundings. We are developing a natural tourism concept in cooperation with Metsähallitus, neighbouring municipalities and the service producers in the area. Our unique environment and regional cooperation will also attract interest from the international market,” says Jakonen.
ADDITIONAL INFORMATION AND INTERVIEWS
Managing Director Petri Jakonen, firstname.lastname@example.org, +358 (0)50 533 3600